Key Responsibilities
- Revenue Target Achievement
- Meet and exceed revenue targets through direct and programmatic advertising initiatives.
- Develop and execute a strategies and action plans to achieve programmatic advertising
revenue target.
- Identify new areas/opportunities for programmatic revenue growth.
- Ad Network and Account Management
- Negotiate and secure programmatic advertising deals to maximize yield and efficiency.
- Serve as the primary point of contact for programmatic advertisers, ensuring maximum
yield for the site’s advertising inventory and client satisfaction.
- Reviews contracts with ad networks to ensure that the company gets the best deal.
- Conducts regular review of ad network partners to ensure that they are delivering
performance expectations and if not, replace them with new ad network partners.
- Build and maintain stable relationships with ad network partners, agencies and other
clients.
- Ad Inventory
- Optimize ad inventory and revenue streams through programmatic direct, private
marketplace deals and header bidding.
- Collaborate with internal teams to enhance the effectiveness of programmatic offerings.
- Monitor and analyze
- Programmatic Campaign Management
- Oversee the execution, monitoring and optimization of programmatic advertising
campaigns.
- Evaluate campaign delivery and performance issues.
- Utilize data-driven insights to refine programmatic strategies and maximize return on
investment.
- Team Management
- Lead, mentor, and manage the Programmatic Advertising Specialists to achieve business goals.
- Provide guidance on best practices, emerging trends, and innovative programmatic
strategies.
- Foster a high-performance team focused on continuous improvement and revenue growth.
- Performs other related tasks that may be assigned.
Minimum Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of experience in programmatic advertising sales or digital media sales, with a proven track record of meeting or exceeding sales targets.
- Strong knowledge of programmatic platforms, DSPs, SSPs, ad exchanges, data management platforms (DMPs).
- Proven track record of meeting or exceeding sales targets and driving revenue growth.
- Excellent negotiation, communication, and relationship-building skills.
- Analytical mindset with the ability to interpret data and optimize programmatic performance.
- Leadership experience, including managing and mentoring team members.
- Ability to work in a fast-paced environment and adapt to industry changes.
職位要求
Please refer to job description.