Job Description:

We are looking for a highly skilled Marketing Data Analyst to join our team. This role requires deep expertise in customer value management, campaign strategy, AI/ML modeling, and stakeholder management to drive superior marketing performance and consumer engagement at scale.

Key Responsibilities:

Strategic Marketing Performance Enhancement:

• Dive deep into multiple projects to enhance marketing performance within the CMO organization.
• Leverage analytics, consulting, and technology solutions to drive up marketing efficiency and lower cost per interaction.
• Create relevant consumer experiences on a massive scale.

Customer Value & Lifecycle Management:

• Utilize hands-on experience in customer segmentation, customer behavior analysis, and channel management.
• Develop strategies to optimize customer retention and maximize value throughout the lifecycle.

Campaign Strategy & Marketing Planning:

• Design innovative marketing campaign strategies across multiple channels and devices.
• Lead marketing technology assessments, KPI definition, and vendor evaluations, including expertise in platforms such as Pega.

AI & ML Model Development:

• Gather, clean, and structure business data to create end-to-end modeling datasets.
• Develop AI & ML models using Python/SAS, including regression analysis, principal component analysis, and logistic regression.
• Derive actionable insights and present them logically to stakeholders.

End-to-End Data Science Program Management:

• Oversee the full spectrum of data science programs, from foundational data handling to fully automated statistical model development.
• Apply statistical concepts effectively in real-world business applications.

Stakeholder Orchestration & Value Tracking:

• Align model methodologies and outcomes with internal leadership and business teams.
• Secure client buy-in by demonstrating business benefits through targeted campaigns.
• Track and measure value outcomes of models and marketing initiatives.

Collaboration & Stakeholder Management:

• Work closely with various client teams (marketing, sales, product) to align personalization strategies with business objectives.
• Communicate effectively with internal leaders, SMEs, and teams to ensure a cohesive, client-focused approach.

Qualifications & Skills:

• Proven experience in marketing analytics, AI/ML modeling, and customer lifecycle management.
• Strong expertise in Python/SAS for data modeling and analysis.
• Hands-on experience with marketing technologies, including Pega.
• Excellent stakeholder management and collaboration skills.
• Ability to translate complex data insights into actionable marketing strategies.
• Strong communication skills and the ability to present insights effectively to leadership teams.

Join us and be part of a team that transforms marketing strategies through data-driven insights and AI-powered solutions!

Please refer to job description.