.Minimum of 2 to 6 years of experience in Digital Marketing (Diagnostics industry/ Pharma/Healthcare)

.Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

· Expert in Internet and social media strategy with a demonstrated track record

· Create and implement Marketing plan within budget, in conjunction with overall business strategy

· Manage major projects such as PR events, launches, Marketing campaigns

· Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research

· Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

· Complete ownership from driving top-of-funnel visitor traffic to monthly customer acquisition and MRR (Monthly recurring Revenue) goals

· Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.

Please refer to job description.