REQUIREMENT: FULL WORK ON SITE IN ORTIGAS, PASIG

JOB DESCRIPTION

The Digital Marketing Officer is responsible for managing multiple campaigns, balancing a busy workload and meeting tight deadlines.

The Digital Marketing Officer works with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize the company’s current digital marketing strategy.

The Digital Marketing Officer is responsible for helping the Marketing Team in managing the company’s digital marketing campaigns which include SEM/PPC, SEO, Email, and Social Media.

The Digital Marketing Officer works closely with other teams in terms of marketing, design, and product development to ensure that content meets business and marketing goals.

RESPONSIBILITIES:

• Website: Managing our CMS; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.
• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.
• Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and Youtube and other platforms to expand our social media audience base.
• Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
• Other duties as assigned.

Please refer to job description.