Functional overview

• The principal focus of this position is to manage our client’s various ad campaigns involving various channels which includes but are not limited to Google and Facebook Ads.
• Candidates will work with our onshore client team and will require coordination with Senior Marketing Specialist / Wordpress Developer who will provide guidance and training as necessary.

Duties and responsibilities

• Monitor, manage, and optimize paid search, paid social and other online media accounts.
• Analyze campaign performance and create reports from analytics dashboard, google and fb ads
• Provide recommendations to improve campaign performance, after analyzing reporting data to identify areas of opportunity and utilizing conversion rate optimization tactics (i.e. A/B, split-testing etc.).
• Work with the Marketing Analytics team on campaign analysis, which includes response tracking and campaign reporting.
• Promote continuous creative improvement and lead programs to expected ROAS with an understanding of cost of acquisition, retention, and lifetime value.
• Openness to performing Ad-hoc tasks may be assigned from time-to-time.
• Ability to be flexible with working hours/shifts. Shift schedule may vary on some occasions

Minimum competencies

Minimum qualifications

Please refer to the job description.